Why iTunes Music Store works
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Why does iTunes Music Store work?
- Because it's so hard to resist.
And why is that so?
- Because it is so simple to use, and provides so much eye candy that it is fun to use!
In which case would iTunes Music Store not work?
- If it was too complicated to use, including drm'ing, syncing with your iPod, the buying and downloading procedure, etc.
- If it was not integrated in iTunes, being only one click away.
What does not matter, even if you may think it in the first place?
- The price of the songs.
Bottom Line
If you want to have success, or people do something in a special way - make it easier to it your way, than any other way. It's that simple.